Doptelet Rebrand & Launch

Doptelet, a pill for people with chronic low platelet counts, was ready for a campaign refresh in 2020. We took the well-tested and beloved “Platey” characters and built worlds around them to deliver brand messages in a whimsical way.

For doctors, we showcased the product’s efficacy thought the act of lifting platelets literally, as cheerleaders on a sports field. 

For patients, we displayed the product’s ease of use and lifestyle benefits through a bucolic walk in the park.