About Rikki Gotthelf

Throughout her career, Rikki has focused on improving health literacy, body autonomy, and patient advocacy with clear and compassionate communication. She has over a decade of experience building and launching brands in healthcare, tech, wellness, fitness, food, fashion, entertainment, and more.

Rikki is a freelance creative director offering a range of copy services, à la carte. She’s an avid singer, songwriter, poet, cyclist, and skier. In 2019, Rikki trained to become a birth doula for hire. She’s also the founder of Young Bubby’s Yiddish Club, a multi-generational virtual community keeping the Yiddish language alive, and the former founder of Menstrual Cyclists, a cycling community for de-stigmatizing menstruation.

She’s currently living in Los Angeles, freelancing, making music, and performing.

Professional Experience

• Artist, Musician (Present)

  • Debut album: Soakt (2023)

  • Singles: The Memory (2020); Hard To Be Hot (2020); Doing You Too (2021); Past Loves (2022); Dancing With Fire (2022)

• Freelance Creative Director (Present) 

  • Founder of Rikki’s Copy à la Carte

  • Freelance CD, Copy across agencies like Deloitte, BGB, Hill Holliday, Greater Than One

  • Lead copywriter on the corporate re-brand for Aleph, a global digital marketing powerhouse

  • Built brand identity, created branded conference assets, and wrote website copy for Riskcast, a construction-tech startup optimizing on-site productivity and safety

  • Created brand voice, identity, and website copy for Mark Krebs, a handmade rug company

• VP, Creative Director (9/2020 to 7/2022) @ 21GRAMS - New York

  • Led creative teams through the re-launch of Doptelet, including an animated and live-action TVC

  • Increased brand awareness and ROI with omnichannel creative campaigns

  • Led and won 2 new business pitches

• VP, Associate Creative Director (2/2020 to 6/2020) @ Moon Rabbit - New York

  • Built and led a new creative team in New York, within a borderless creative agency in California and Singapore

  • Created a launch messaging platform for a genomic profiling liquid biopsy 

• Associate Creative Director (2/2017 to 1/2020) @ Area 23 - New York

  • Led a 30-person team to launch a treatment for people with Macular Degeneration in the US and globally

  • Created a death positivity movement, DeathWish, to raise awareness about end-of-life planning for millennials

• Copy Supervisor (12/2013 to 01/2017) @ The Bloc - New York

  • Led a 15-person team to launch a treatment for people with Hemophilia 

  • Launched an Oncology treatment; branded and launched a suite of Genomics products

Awards & Accolades
2023 Bronze Award Winner, Clio Health (Turalio, 21GRAMS)
Hero Award, company-wide recognition for outstanding contribution, 2019 (Area 23) 
Moxie “Foxie” Award, Most innovative creative campaign, 2019 (FCB Network) 
Cannes Lions Creative Academy Participant, 2017 (Cannes Lions) 
OIPSE Award, Core Values award for high performance, 2015 (The Bloc)
Published Poet, 2019-2020 (Women’s Poetry Workshop, AllArts)

Education
McGill University - Montreal, CA 
Bachelor of Arts with Distinction (2013) 
Major in Psychology/Cognitive Neuroscience
Minors in Creative Writing and Middle Eastern Languages

School of Visual Arts - NY, NY 
Continuing Education, Advertising (2015)

Training 
Carriage House Birth Doula Training Program (2019)