Riskcast Branding & Marketing

Construction sites are vibrant places. Though every site is unique, most projects have one thing in common: they require many people working together, on- and off-site, to build something new with efficiency.

Riskcast is a digital tool that connects the work done on the ground to the work in the back office. The program has 3 target users: Foremen, project managers, and executives. User engagement from all of them is what drives success with Riskcast as both a project management tool and a forecasting and budgeting system.

We were tasked with creating a fresh and dynamic brand identity for Riskcast - one that speaks to each user in their own language. As newcomers in the industry, and as a tech-forward solution in a slow-to-innovate space, we had to get our message across fast to make a splash. Using illustration and iconography, we created a world that captures the dynamic spirit of the construction site. We represent each of our users and speak directly to their needs, so each team member can quickly learn how Riskcast serves them in their unique role in the larger project.